Objectives Of The Program

This program is designed to:

Provide learning opportunity for professionals to pursue their academic career to a higher level
Train and develop marketing professionals who can take part in the sustainable economic development process in local, regional and global business environments.
Provide an all-rounded and critical assessment of marketing management theories, concepts, principles and practices.
Provide broader and deep conceptual and practical framework in the field of marketing by developing skills pertaining to identifying and analyzing marketing information and research needs for managerial decisions.
Prepare confident and resourceful graduates for a successful marketing management career.
- Specific Objectives

This program is designed to provide the following specific objectives.

To enable students to make a comprehensive approach to advanced concepts of marketing and reflect the changes taking place in marketing theory and practice,
To develop analytical capacity in the theory and practice of consumer behavior,
To resolve customers complaints,
To design and implement selling activities to prospective customers,
To equip students with critical and systemic sales management and channel management capabilities,
To enable students develop the knowledge and skills of advanced marketing research tools and instruments,
To acquaint students with proactive approach to strategic marketing management rather than merely detecting and reacting to change,
To enable students to master global marketing principles,
To undertake a comprehensive review and analysis of service marketing issues, practices and relationship marketing strategy,
To enable students to examine and explore the various concepts of sales and distribution management functions and their applications in the day-to-day challenges of business,
To equip students in designing and managing integrated marketing communications program,
To prepare students to market financial products including agricultural commodities on modern marketing institutions like commodity exchange and
Finally, to formulate, implement, and monitor international marketing strategies.